Guinness LoVely

Building the team for Guinness

Working with our creative agency partner, AMV London, we brought together a specialist team around photographer Alex Bingham.

A former advertising creative, Alex was chosen for his lifestyle work that the Guinness team loved. Drinks photography was new territory for him, so our production and art buying experts brought in the right support: a specialist lighting team, a digital operator and experienced drinks stylist.

Across a two day shoot at The Rosendale in London, that expertise helped Alex bring his own eye to the brief. It’s a great example of how we build each team around the photographer and the needs of the client.