FAGE x LTA

To promote FAGE’s sponsorship of the LTA tennis events and land the brand platform ‘It’s Pronounced Fa-YEH for a reason’, creative agency Motel developed a campaign spanning film, OOH, DOOH and social channels.

As Motel's production partner, we helped deliver the campaign through a combination of live-action production, CGI, VFX and AI-assisted techniques. From creating the atmosphere of a major tennis tournament to adapting assets across multiple formats, the project required careful planning, technical expertise and agile delivery throughout.

The result was a cohesive, multi-channel campaign that brought FAGE's sponsorship to life across London.